A block away from the very center of Philadelphia, a small and understated sign is all the announcement CVS Pharmacy makes on the façade of a building resembling something from an entire ocean away. Its brick and concrete façade employs all the familiar building materials of Philadelphia architecture, but architect William L. Price composed them in an exterior more evocative of cities in Northern Italy than the city of the Italian Market. Nevertheless, the story of the building, née Jacob Reed’s Sons’ Store, is particularly Philadelphian.
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